My discussion was on 3D is it a fad or the future? I found a lot of material on the subject; it seems to be a hot topic. The article I decided on is very informative and interesting to read. Alex Kartman wrote an article entitled, 3D Cinema - A Fad or the Future? which I found to cover both the past and the future of this technical phenomenon. The 3D experience has been around a long time, since the 1890’s and yet its heyday was in the 1950’s. Hollywood needed another cash cow because of the invention of the television. This pattern of using gimmicks to lure audiences into empty seats would be used every time attendance was down at the movies.
While 3D resurfaced in 2003, it was the opening of Avatar in 3D that skyrocket this gimmick to super big profits. Hollywood had found an answer to not only bring people back to the theater; they now could cut down on the pirating of movies on the Internet. Two problems stilled remained, those annoying glass you have to wear in order to see the movie, and 3D television will be released in the next year. If someone can perfect the concept of autostereoscopic 3D (glass-less viewing), and release to the public before the 3D televisions are released, the Hollywood will be able to hold on to their cash cow a little longer. When asked if 3D was a fad or the future, everyone in the class said it was a fad, and yet you cannot argue with the success of Jackass 3D. This movie’s opening weekend is the biggest opening in October ever, $50 million dollars! If 3D becomes less annoying and more accessible, I feel it will move to television and the computer and the Internet. While I do not feel personal films like The Hurt Locker or Up in the Air can benefit from 3D, the cartoon genre is made more exciting when shown in the 3D format.
great presentation!! I think the psychological aspect of how people will follow any carrot the movie companies dangle in front of them interesting... or as you said... "this pattern of using gimmicks to lure audiences into empty seats would be used every time attendance was down at the movies"... it's all about economics... your presentation actually ties in well with the "Made to Break" idea of getting people to spend their money thru psychology... was good to hear ya...thanks, Scott
ReplyDeleteJanet, great job! Your presentation brought up a whole new topic for me to understand. I think that this 3D technology is just a fad. Hollywood always chases the latest trend. In my opinion out of all the 3D films that have been released to date, only Up and Avatar can really be considered financial successes. I think this trend will be around for a while but disappear once another new thing has come around to replace it.
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