In this week’s reading, Made to Break: Technology and Obsolescence in America, by Giles Slade, I found I was fascinated from the start. Slade states that America has become a throw-away society, where “deliberate obsolescence…is a uniquely American invention”. (pg. 3) From the start Slade maps out a compelling and solid argument. Each of Slade’s statements are backed by examples in history. His example of the Egyptian and American is a sad image of our society. Slade writes, “…the ancient Egyptians built great monuments to endure for countless generations, just about everything we produce in North America is made to break”. (pg. 7) While reading the introduction to this book, I hoped the rest of the book would be as interesting. Much like previews at the movies, so many times the previews are better than the movie. In the case of this book, I was not disappointed.
This book examines the issue of "planned obsolescence" and its role in causing Americans to buy more products from companies who are not committed to quality. On the other hand, Slade points out about Henry Ford and his stubbornness in not making a less durable car. It is amazing to read about a man concerned about durability in his product. Slade then writes about Alfred Sloan who did not have Ford’s ethics. Sloan’s General Motors' 1923 introduction of annual car model, urged consumers to trade in perfectly good cars for more stylish updates, this is in direct conflict with Ford Durable Model-T.
In chapter three, the section on the “Obsolete Man” hit close to home in that today’s America suffers from joblessness. In 1932, “…a band of critics began to decry the growing trend toward the mechanized replacement of manpower”. (pg. 67) The “coin-operated vending machine” was the item criticized in 1932; today it is the computer and the Internet that the critics blame for most of America’s bad economy. I do not believe it is that simple, but the Utopian society of the Depression had some interesting doctrine.
Technocracy, a Utopian society that sprang up during the depression seemed to be on the right track. This society believed, “…the Depression required that society be restructured by engineers and economists around the principle of production for use and prosperity of the many, rather than the profit of the few”. (pg. 71) After reading about this society, again, I saw a parallel to our time as well. There is so much greed in this country and that was never truer than a few years ago, when so many banks were having problems and we learned about those few men whose greed knew no bounds.
That said, we are also to blame, because of our need for the newest and fastest toy. In many ways we were manipulated into this desire to buy more. Psychological obsolescence leads to obsessive purchasing. Both company’s advertising and consumer's love of the new have aided in a huge outbreak in both sales of new products and the mounting pile of garbage that is thrown away each year